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Derrimon Launches Three New Healthy Beverage Brands with Reduced Sugar Or No-Added Sugar Viva, Busta Chill and Juciful Vibes Meet MOH National School Nutrition Standards

0 | 2019-02-18 11:37:00

Derrimon Trading Company Ltd is excited to introduce three new healthy beverage brands to Jamaica - Viva, Busta Chill and Juciful Vibes.  The new reduced sugar and no-added sugar drinks meet the Ministry of Health’s recently-introduced Nutrition Standards for Schools, and will also appeal to other health conscious consumers seeking beverages that don’t sacrifice flavour.    

Viva is an all-new fruit-flavoured sparkling water with zero added sugar and zero calories.  It is naturally-flavoured and has vitamins and antioxidants. Viva sparkling water also contains green tea extract and comes in five flavours namely Strawberry Watermelon, Pomegranate Blueberry, Orange Mango, Peach, and Black Raspberry.
Busta Chill, a new product from the Busta brand, is a reduced sugar version of the popular soft drink.  It comes in a 350ml bottle, and contains just 4.8 grams of sugar per 100ml. The reduced sugar drink comes in four flavours namely Grape, Blueberry, Kola Champagne and Pineapple.
Meanwhile, Juciful Vibes, which is also a new product, is a reduced sugar line from the beloved Jamaican Juciful brand.  It comes in 280ml and 450ml packs, and contains only 6g of sugar per 100ml in four flavours: Pineapple, Orange, Fruit Punch and Cherry Pineapple.
“We always try to satisfy the needs of our customers, and we knew we needed some more beverages for people focused on healthy lifestyles, but we also needed to make sure that we found drinks that taste good,” said Derrick Cotterell, Chairman and CEO of Derrimon.  “Too often, reduced sugar and low-calorie means low-flavour, so we made sure to find products that our Jamaican people will enjoy.”
Recently, the Ministry of Health introduced The National School Nutrition Standards, with new stringent guidelines regulating beverages that are being served in our schools.  Busta Chill is the first flavoured carbonated soft drink in Jamaica with a reduced sugar range that is compliant with the beverage guidelines.
“Viva, Busta Chill and Juciful Vibes all meet the new sugar requirements set out for beverages in schools, yet maintain the same delicious flavourful taste our consumers know and love,” said Cotterell.
These new healthier alternatives are additions to other smart choices distributed by Derrimon Trading Company Ltd in Jamaica, such as Fruta Lite juices and Chubby soft drinks with 25% reduced sugar.

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