First Look

Opportunities Untapped; Tourism Stakeholders Purchasing locally and Receptive to Buying

Jamaica Hotel and Tourist Association | 2018-06-26 11:11:00

The JHTA is encouraging local entrepreneurs, agricultural interests and businesses to address some of the untapped opportunities which exist in linkages to the tourism industry.
According to the 2015 Tourism Demand Study, a project of the Ministry of Tourism:
“The prospect for import substitution is great as there exists a high level of receptivity among tourism sector stakeholders to local goods and services. This could be converted to business opportunities as the projected demand for agricultural products and manufactured goods indicate that there is tremendous opportunity for trade.”
The JHTA continues to favour and actively encourage the purchase of locally produced goods.
General Manager of a large hotel in Ocho Rios noted that as much as 95% of the fruits and vegetables used in the hotel’s operations are purchased locally. He went on to share that the items imported include strawberries, black berries, pears, American apples and kiwis as these are unavailable locally. He also stated that strawberries are now being produced locally but they are not available in the quantity needed.
Aswad Morgan, Director of Therapedic Caribbean, which is a member of the Morgan’s Group, manufacturers of Therapedic mattresses locally shared that: “We have been able to win several large hotel contracts from a number of the leading hotel chains including RIU, Bahia Principe, Jewel Resorts, Hilton Rose Hall, Secrets, Melia Braco, Couples Resorts, Spanish Court, Half Moon and Golden Eye to name a few.” In sharing how he was able to achieve this success he noted that “key in developing strong relationships with hoteliers is satisfying the requirements for quality, price, being flexible enough to meet the quantity requirements, being able to deliver within the agreed timelines and being able to carry out business with professionalism.”
He continued that he utilized all the possible platforms for networking and tapping into the sector including the JHTA’s Jamaica Product Exchange (JAPEX), Speed Networking and personal selling. Tourism he shared has now become one of his largest and fastest growing client segments.
The Association notes that the purchase of locally produced items is steadily increasing and continues to encourage its members to support local businesses. The Association continues to support events and opportunities to create linkages between local businesses and its members.

Posted By :Jamaica (JHTA)

Company Name : Jamaica Hotel and Tourist Association

Website :

Company Address : 2 Ardenne Road, Kingston 10

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