First Look

LASCO partners with Miss Universe Jamaica 2016 Pageant

Breakthrough Communications | 2016-07-20 00:00:00

At the media launch held on Sunday, July 17, it was announced that LASCO iCool and LASCO LaSoy have gracefully ascended to major sponsors of the pageant in partnership with Uzuri International.

LASCO iCool whbjmjnh be sponsoring the swimsuit section of the pageant and LASCO LaSoy will be focused on the health and wellness journey of the contestants both allowing fans to vote for their winners and participate in the process.

“This year we’re going bigger, better and bolder,” declared Lyshon Davis, Brand Manager for iCool.

“LaSoy is very versatile and can be fun and sexy too and that’s what we hope to showcase through our partnership with Miss Universe Jamaica” said Kari Brown, Brand Manager for LaSoy

Karl Williams, National Director of Miss Universe Jamaica Organisation shared his delight of having LASCO on board.

“LASCO's wide cross-section of products fit squarely with the Miss Universe Jamaica's emphasis on beauty and wellness and therefore it's a no-brainer that we should have an alliance,” stated Williams. “Beyond that, they are also an organization with a heart and have supported us whole heartedly in our focus on charity.  Giving us a solid platform for our contestants to give back to Jamaica and help build the nation."

LASCO Curves, an associate sponsor, has sashed Miss Universe hopeful Shadae Haye as Miss Curves for the pageant. Shadae Haye recently placed second runner up in the Miss Universe Jamaica Northwest 2016 pageant.

LASCO began sponsoring Miss Universe Jamaica in 2015. The pageant which shapes several ambassadors, choosing one lucky young lady to represent our nation and serves to aid the less fortunate aligns well with LASCO’s mission to become a global corporate leader, through innovation and entrepreneurship; And driven by a passion for excellence and compassion for our fellow man.

About iCool

LASCO iCool continues to transform to meet the needs of the Jamaican Consumer with the addition of the 330ml juice drink size. In 2014, the iCool beverage line launched with water, flavoured water and juice drinks. The juice drink portfolio has now added Grape and Apple flavours with great success.

Having received several awards in 2015, including the Charles Henderson-Davis Award for Breakthrough Product of the Year by the Jamaica Manufacturers’ Association, iCool continues to innovate and deliver to their consumers.

About LaSoy

LASCO LaSoy is delicious soy based beverage for the whole family that is an excellent source of Protein, Calcium, Iron, Vitamin C and other nutrients. Available in two package sizes and five great flavours: Original, Chocolate, Strawberry, Malt and the newest flavour added in 2016, Vanilla, which has been a welcomed addition to the portfolio.

About Curves

Launched in 2010, Curves sanitary napkins provide ultra comfort, protection and cater to women’s varying needs, with choice of silk for a smooth comfortable feel and cotton soft stay dry cover.  Curves is super absorbent and available in Ultra Thin, Regular Maxi, Ultra Thin Overnight and Overnight Maxi  with extra length for overnight protection.  Curves is also available in panty liner with cotton soft cover for everyday comfort.

LASCO Curves also tours prep and primary schools to provide positive body rhetoric and open format discussion on puberty for young ladies across the island.


Posted By :Carlette DeLeon

Company Name : Breakthrough Communications

Website :

Company Address : The BHQ Kingston 1D Braemar Avenue Kingston 10, Jamaica

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