First Look

VITAMALT launches Official Summer Road Tour



| 2016-06-28 00:00:00

On Friday June 10, 2016 VITAMALT launched its highly anticipated summer promotion dubbed: VITAMALT ‘Let’s go on a Summer Road Trip’. The sizzling and hot promotion will see six (6) lucky VITAMALT customers winning a ZHUJIANG motorbike courtesy of Superior Auto. Other prizes include helmet, tool kit and raincoat.

To amplify the promotion, VITAMALT and Superior Auto have partnered with the Energizer bunny ‘Jenny Jenny’ to host a series of four (4) Summer Road Trip promotions across the island.

Haewood and Beckford Street, Downtown Kingston came alive when the road ways were suddenly closed by the police and the Energiser Bunny, Jenny Jenny rode up on a ZHUJIANG motorbike flagged by two other stunt riders from Superior Auto. As if that was not an electrifying start to the promotion, VITAMALT Biker Girls greeted the host to the sounds of Konshens “Bruk off yuh back”. Music blazed from the Superior Auto branded music truck with DJ Chin spinning on the turn table.

Curious onlookers and vendors from the Coronation Market all rushed over to Chows Wholesale in anticipation of ‘what next’. The host quickly engaged and started to instruct persons to purchase three (3) VITAMALT products from Chows to enter the promotion. Crowds swarmed the wholesale purchasing in bulk, eager to claim instant prizes of VITAMALT premiums with purchase.

While on location VITAMALT unveiled its much talked about ‘Stamina Punch’ which was a raving success, with samples going fast as huge crowds of people gathered around the sampling station. The punch ingredients include VITAMALT Plus or Classic, Mornflakes Jumbo Oats, condense milk, vanilla essence, grated nutmeg and raw peanuts.

The promotion raged on with entertainment from the Dancing Dynamites, Superior Auto motorcycle stunt riders and the VITAMALT Biker Girls performing dance competitions against vendors and other spectators.

The Road Tour moved on to Hi-Lo Food Stores Cross Roads and ended with a bang at Lee’s Food Fair, Red Hills Road. The Fluffy Diva Miss Kitty was on hand to greet and host an outside broadcast on Nationwide 90 FM. The Fluffy Diva could not be contained when stunt riders started performing, and fearlessly signed up for stunt rider Daylight to “pop a wheelie” with her on the bike with him.

To complete the tour VITAMALT partnered with the National Road Safety Commission as June is Road Safety Month. Mr. Alphonso Grenelli who was on hand brought greetings on behalf of the council and gave safety tips for motorcycle riders.

VITAMALT will continue the tour across the island with stops in May Pen, Portmore, Spanish Town on June 24, Black River, Santa Cruz, Mandeville on July 15, Montego Bay, and Ocho Rios on July 22.




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